Carolyn Cross

This month, I am 10. In April 2002, when I took over as editor of the newly relaunched, tabloid version of Recycling and Waste World magazine and started to grapple with the intricacies of the End of Life Vehicle Directive and concept of PRNs, I had no idea that 10 years down the line I’d still be writing about participation, high (and low) hanging fruit, and whether we need carrots or sticks to usher in change.