Marketing

Marketing is all about audience: only once you’ve identified your customer base can you persuade them that they can’t live without you, or your service. 

The sustainability sector is no different to any other: once you know who to target, you’re faced with a myriad of options – direct mail, sector specific advertising, or relying on free publicity through press features. Budget will have a significant impact on your choices but, typically, a strategy will involve a blend of these elements, and possibly more. 

With extensive knowledge of the concerns and priorities of the environmental sector, I can help to identify your target audience and advise on the most effective method of approach. This might involve the development of a full communications strategy, or assistance in isolating key messages to include in corporate marketing material. 

I am also able to recommend a range of designers and printers and manage the publication of publicity material from concept to print. 

Services:

• Marketing strategies for the environmental sector
• Content consultancy
• Web content
• Copy-writing (brochures, leaflets, advertising)
• Newsletters (electronic or print)
• Design management
• Print buying (recycled paper)

                            AJF Waste Management corporate brochure

New Earth Solutions' corporate brochure
 
     
  

LCRN