Public Relations

Editors are busy people who make split second decisions on first impressions. Life at the sharp end of editing environmental magazines taught me to identify and present stories in a way that that will grab an editor’s attention – a key skill required for communications that will generate free publicity for your organisation and earn more kudos than you can achieve using advertising alone.

With the help of a targeted environmental PR strategy, I can also save you the headache of managing media enquiries, and position your organisation as an authority in its field; the first port of call for interviews and expert opinion both in the environmental trade press and national media.

Services:

  • Pitching of feature and news articles to editors within the sustainability sector
  • Copy-writing (internal and external brochures, newsletters, press features and comment pieces)
  • Profile Building
  • Press Releases (copy-writing and placement)
  • Media management

Examples of coverage for Betts Envirometal:

                                   MRW precious metals round up

                     Recycling and Waste World precious metals feature   

    FMJ feature storage          MRW recruitment Steve Withers         MRW precious metals pricing roundup            Premises and Facilities Management Sustainability Feature 

  Green Futures blog, Betts Envirometal             Professional Engineer precious metals feature             MRW Little Interview Betts Envirometal              Health Estates Journal feature – Betts Envirometal on how NHS trusts can benefit from the value in waste 

  www.letsrecycle.com Betts Envirometal blog transfrontier shipments     Used x-ray film – Betts Envirometal in Public Sector Sustainability    MRW Feature Betts Envirometal, precious metals recovery   Recycling & Waste World, Industrial wastes, Betts Envirometal    Recycling & Waste World data security Betts Envirometal 

                        

Examples of coverage for Warp It:

          RWW NHS Cotland reuse     NHS Scotland reuseNHS Scotland reuseMRW NHS Scotland reuse

NHS Scotland Reuse     TwinFM reuse feature          LAWR Reuse Warp It           MRW Little Interview   

 

 Reaping the Rewards of Reuse 

        

Examples of coverage for AJF Waste Management:

              CIWM Journal feature on training, resulting from environmental PR work for AJF Waste Management             

      LAWR magazine Feb 2011 – features and news for the waste management industry       AJF Waste Management Training press coverage Recycling & Waste World      AJF Waste Managemtn training news article in Recycling and Waste World       AJF Waste Management training news article in CIWM Journal

Examples of coverage for National Community Wood Recycling Project:

Construction News: National Community Wood Recycling Project working with national building firms           NCWRP Inspired Times feature  

 Recycling and Waste World: National Community Wood Recycling Project working to increase wood recycling rates     New Start: National Community Wood Recycling Project explains how wood recycling can be a growth area for social entrepreneurs      Press release Next Door Wood Store launch (Recycling & Waste World news article)

Examples of coverage for Mechline GohBio:

            FM World food waste, Mechline Waste 2-0            FMJ food waste options              FMX: Food waste management within the FM sector                                

                                MRW: A new, sustainable solution for food waste within the hospitality sector                

Examples of coverage for LCRN:

New Start: London Community Resource Network re-launches  MRW: LCRN and why the community resource network is flourishing

Examples of coverage for Firstport: